Early this year I decided to stop working with agencies and start working for myself as a freelancer. I’ve spent over 10+ years building things for big agencies and their clients as a full-stack developer— praised for solving big problems and leading teams as a Senior Developer. I’ve come to realize that although building things for these agencies and companies was fun, I got real joy out of helping them solve the most complex and chaotic problems they were dealing with.
I’m a problem solver.
When I left being a normal employee of an agency, I could have dove right back into working for another agency. But instead, I started entertaining the idea of doing work as a freelancer. What this allows me to do is work on the problems I’m passionate about solving, things that get me into the flow of my work, solving problems that get me up everyday. Although I have appreciated working for agencies like WebDevStudios and Awesome Motive over the years, I wasn’t all too excited to do work that didn’t bring me joy.
And so, you’re probably on this page because you’re looking into hiring me to help you out…I hope learning a little bit more about me might help you make your decision.
The early years.
My name is Aubrey and I started doing WordPress back in 2007 when I built websites for my University. Back then they used custom and chaotic CMS’s and I knew WordPress was going to be the future. And so, site-by-site, New Mexico State University eventually started using WordPress full-time as their primary CMS to this day. I’d like to think I helped them see the value and vision behind WordPress’ future.
WebDevStudios & agency work.
It wasn’t until 2015 that I would start working for WebDevStudios, one of the best agencies you’ll ever find for WordPress work (though I don’t work there anymore, I’m still on the About Us page photo—and some of the blogs I wrote are still live). I loved working there. In fact, I worked there for 7 years, only leaving because I wanted to take a hand at building WordPress plugins instead of entire websites.
Awesome Motive & building cool plugins.
That’s when I started working for Awesome Motive and building features, fixing bugs, and solving complex problems for the AffiliateWP team (that’s me up there). You might even use the plugin already (I’m probably not on there anymore). I built features like AI assisted affiliate reviews, affiliate email summaries (remember some sites sometimes have tens of thousands of affiliates—it was an enormously complex and fun problem to solve!), affiliate groups, and a ton of performance improvements to what the plugin already does so well. I even helped re-build the entire AffiliateWP website from scratch the first day I started (putting that work I did at WebDevStudios to work)! Then I decided to leave. The company was going in a different direction with AI and LLMs than I was and we amicably went our separate ways.
Freelancer.
And so that lands me here: wanting to serve you and your complex WordPress problems as a freelancer. Right now I’m just starting off, so I won’t have a ton of positive reviews on my Fiver page (where I’m getting started). I hope learning a little bit more about my background helps you make the important decision to work with me.
I look forward to helping out. You can also learn more about me here:
And, of course you can read more about how I’m solving similar problems here.