Early this year I decided to stop working with agencies—as I have for over a decade—and start working for myself as a freelancer. I’ve spent over a decade building things for big agencies and their clients as a full-stack developer—praised for solving big problems and leading teams as a Senior Developer.
I’m a problem solver.
When I left the last agency I was working at behind, I could have dove right back into another agency, but instead I started entertaining the idea of doing work as a freelancer. What this allows me to do is work on the problems I’m passionate about solving, things that get me into the flow of my work, solving problems that get me up everyday. Although I have appreciated working for agencies over the years, I wanted to focus on the work that gets me excited.
And so, you’re probably on this page because you’re looking into hiring me to help you out—I hope learning a little bit more about me might help you make your decision.
My early years.
I started doing WordPress back in 2007 when I built websites for my University. Back then they used custom and chaotic CMS’s and I knew WordPress was going to be the future. And so, site-by-site, New Mexico State University eventually started using WordPress full-time as their primary CMS, which they use to this day. I helped them see and understand the value and vision behind WordPress.
WebDevStudios & agency work.
It wasn’t until 2015 that I would start working for WebDevStudios, one of the best agencies you’ll ever find for WordPress (though I don’t work there anymore, I’m still on the About Us page photo—and some of the blogs I wrote are still live). I loved working there. In fact, I worked there for 7 years, only leaving because I wanted more experience building WordPress plugins.
Awesome Motive & building cool plugins.
That’s when I started working for Awesome Motive and building features, fixing bugs, and solving complex problems for the AffiliateWP team (that’s me up there). You might even use the plugin already (I’m probably not on there anymore). I built features like AI assisted affiliate reviews, affiliate email summaries (remember some sites sometimes have tens of thousands of affiliates—it was an enormously complex and fun problem to solve!), affiliate groups, and a ton of performance improvements to what the plugin already does so well. I even helped re-build the entire AffiliateWP website from scratch the first day I started (putting that work I did at WebDevStudios to work). Then I decided to leave. The company was going in a different direction with AI and LLMs than I was professionally, and I set off for something new.
Freelancer.
And so that lands me here: wanting to serve and help you with your complex WordPress solutions and problems as a freelancer. Right now I’m just starting off, so I won’t have a ton of reviews on my Fiver page, for example. I hope learning a little bit more about my background helps you make an important decision to work with me.
I look forward to helping out. You can also learn more about me here:
Learn more about how I work →
Learn more about how I’m solving similar problems →

